Gripping is insufficient to describe Pennenberg's ideas. I am usually pretty good at taking notes while I am interviewing someone, but I was so enthralled in listening I found my notepad relatively blank after our twenty minute discussion. However, here's what I asked Adam -- you can listen to the answers in the podcast interview:
- What is a viral loop?
- Is this someting you create or something that just happens to you?
- What is a viral coefficient and can you use them in real time to predict your viral success?
- What is the difference, if any, between stickyness and viral?
-- David Kinard, PCM