Monday, September 21, 2009

What Are Your 2010 Priorities?

Believe it or not, we're quickly approaching the telltale time of the year where marketers start peering into their crystal balls and try to predict what's going to happen in the coming year -- or otherwise known as the annual budgeting process. The challenge, however, is knowing what is going to be important, and what should be culled away as chaff.

According to a survey by virtual events provider Unisfair, your priorities are simple: Grow customers (or members), show how smart you are, and serve your customers in richer/fuller ways.

But while marketers may all think those are reasonable priorities, how to achieve those results vary widely. Not surprisingly, all things social media and online continue to drive to the top of the tactic list for most marketers.

But before you go out and plan your online strategy, build your budgets, or even set in stone your own priorities for 2010, ask yourself a simple question -- WHY DO YOU EXIST? And please, don't write the generic answer that's quick and easy to come by. Write a detailed and specific answer, one that defines your reason for being. Then you're ready to ask yourself the burning questions related to 2010 priorities such as:
  1. How do we do this better?
  2. How do we reach people who need what we have?
  3. How do we find resources that match our vision and goals?
  4. How do we engage in dialogue and communication to generate conversations?
  5. How will we know if we made a big-damn-difference at the end of 2010?
Or, you can take the easy path and just do more of what you did this year -- more of the same -- hoping for a different outcomes (isn't that the definition of insanity?).

-- David Kinard, PCM

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