Wednesday, February 11, 2009

Play the iPhone Music and Market Your Cause

This is what I love about the human ability -- or drive -- to take a product and transform it into something else. This video, which shows a new app for the iPhone, allows you to blow across the iPhone's speaker and a tone much like a flute emits from the speaker. With a few well-placed fingers, you've got yourself a musical instrument.

So, what does this have to do with your cause or nonprofit? Tons.

First, if you're a struggling music society or arts center, why not have a concert done wholly with technology, not traditional instruments. Not only is this idea fresh and unique, it's buzz worthy and therefore sponsor worthy. A communtiy fundraiser added to the concert and WHAMMO, you've got an instant evening of fun.

The point IS NOT that you need to use the iPhone in your next awareness or communications program. The point IS that you can begin to think about the unusual and find ways to incoporate that into what you do. The public has learned to treat your calls for help as ever present, and never urgent. Masses are looking for somethign to surprise them (not shock them) and give them a moment's respit from the frenzy of their world.

So, put this idea to action by scheduling a brainstorming meeting with your staff and invite a few people who have nothing to do with your organization. Get the sales manager from a local car dealership, get a mail carrier or the UPS delivery person, aks a chef from a nearby restaurant, and how about the kid that works behind the counter at Best Buy. Have them come for a session on how to think about what you do and how to communicate it in different ways. Harvest the low hanging fruit from the ideas and have fun.

-- David Kinard, PCM

No comments: