Sunday, November 2, 2008
Two New Ideas -- Review of Wrap Mail and Elevator Pitches
I found two new items on the Web today that really impressed me. The first is simple enough -- go visit it: Elevator Pitches, a service of TechCrunch. This is a site where you can upload your own elevator pitch, have others vote on it/provide feedback, and even review others' pitches. If you're a budding entrepreneur, or a grass-roots marketer needing to generate some buzz, this is an excellent site for you.
While there, I happened up on an idea I think has some solid potential -- Wrap Mail. This is a service that while relatively inexpensive could quickly easily pay for itself. The basic idea is that each email you send out -- or anyone in your company for that matter -- from their client-side machine would be wrapped by clickable and trackable ads about your company. So, while you're emailing out Web site maintenance announcements to your customers, sending customer service emails, or basically any other communication for that matter, the email is wrapped with yoru ads. It's the ultimate in "did you want fries with that?" marketing.
-- David Kinard, PCM