There are few in marketing who can legitimately claim guru status – people who early on shaped the way most of how marketing has practiced for decades. Well, I have the privilege of interviewing one of them in my AMA radio show on Wednesday, Sept 24 -- Jack Trout. One of his earlier works, almost 30 years ago, defined how companies approached market leadership. Soon his next book will hope to correct some of the mistakes that he feels we’ve been making since then.
That seminal book I refer to above is Positioning: The Battle for Your Mind. Well, Jack has written a new book called In Search of the Obvious: The Antidote for Today's Marketing Mess and he’s taking marketers and companies to task for creating a complex mess out of something that should be, well, obvious.
Be sure to listen to the show live and even call in with your own question. If you're one of the first five callers, you can get a free copy of his book.
Check out the Marketing News Radio program at: There are few in marketing who can legitimately claim guru status – people who early on shaped the way most of how marketing has practiced for decades. With me today is one of those people. One of his earlier works almost 30 years ago defined how companies approached market leadership, and soon his next book will hope to correct some of the mistakes that he feels we’ve been making.
With me today is author and consultant Jack Trout. That seminal book I was talking about is Positioning: The Battle for Your Mind. Well, Jack has written a new book called In Search of the Obvious and he’s taking marketers and companies to task for creating a complex mess out of something that should be, well, obvious.
Be sure to listen live to Marketing News Radio on September 24 at 9 a.m. PST. If you're one of the first five callers you can get a free copy of his book. Also, be sure to check out the archives of the show for other incredible interviews.
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